The Path to User Growth for Web3 Products: Community-Driven Market Strategies
A common phenomenon in Web3 products is that they achieve a good rise in a short period, but users quickly churn, ultimately falling into a "death spiral." Unlike traditional sectors, the cryptocurrency market has a huge impact on Web3 projects: in a bull market, everything rises, while in a bear market, the vast majority of projects are eliminated. These failed projects often share a common characteristic: during the bear market, token prices continue to decline, incentive measures become ineffective or even harm user interests, resulting in significant user loss.
User growth is a long-term goal of the product, focusing on building an ecosystem between the product and users, continuously iterating the product, gradually gaining market share, and achieving a sustained rise in user scale and value. In 2022, the number of active addresses for mainstream dApps such as Collectibles, DeFi, GameFi, and MarketPlaces saw a significant decline, while social media applications showed rapid