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Coinbase diversifies its layout to cope with challenges, and its stock price recovery still needs to optimize its profit structure.
Coinbase's Diversification Strategy and Market Challenges
Since the beginning of this year, Coinbase has shown positive signals in several key metrics, with both its stock price and user activity rebounding. As of June 16, 2025, Coinbase (COIN) stock price has risen to $242.71, more than 60% higher than the low of $151.47 in April 2025. This rebound is partly attributed to COIN's official inclusion in the S&P 500 index in May 2025, marking an increase in its recognition in mainstream financial markets. However, compared to the peak stock price of $342.98 in April 2021, the current stock price is still down about 29%.
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Coinbase has recently faced challenges to its trustworthiness. In May of this year, the company disclosed a serious data breach affecting over 69,000 users, with potential losses reaching hundreds of millions of dollars. At the same time, due to poor stock performance and issues with information disclosure, Coinbase is facing a class action lawsuit, and the U.S. Securities and Exchange Commission is investigating whether it exaggerated user data during its direct listing process in 2021.
To address multiple challenges, Coinbase is seeking diversified growth through product innovation and global strategic布局. In the derivatives market, the company announced the launch of compliant perpetual contract products in the United States and reached an agreement to acquire Deribit, the world's largest cryptocurrency options and perpetual contract platform, for $2.9 billion, significantly enhancing its voice in the cryptocurrency derivatives market.
In the payment sector, Coinbase has partnered with Shopify and Stripe to promote the use of USDC on e-commerce platforms, and has collaborated with American Express to launch the Coinbase One Card, which offers cardholders up to 4% cashback on Bitcoin purchases. This card is exclusively available to Coinbase One subscription users, reinforcing the closed-loop effect of the platform's membership system.
![The Attack of Coinbase: Large-scale Token Sponsorship and Acquisition Pave the Way, Entering the Mainstream Circle Through S&P 500])https://img-cdn.gateio.im/webp-social/moments-ea1cb57deab32b90d353913f697df5aa.webp(
In response to the trend of integration between CEX and DEX, Coinbase has integrated the Base network DEX into its main application, allowing access to hundreds of on-chain assets. The company has also launched cbDOGE and cbXRP tokens on Base, enhancing the chain's competitiveness in the Layer 2 network. For developers, Coinbase has introduced a CDP wallet infrastructure that combines account abstraction with a custody entry.
On the institutional investor side, Coinbase Asset Management has launched the Coinbase Bitcoin Yield Fund (CBYF), providing non-U.S. institutional investors with a comprehensive solution for Bitcoin holdings and on-chain yields.
In terms of global layout, Coinbase is actively seeking a full European crypto business license under the MiCA regulations and has obtained a virtual currency license in New York. The company is also strengthening its political and economic resource integration by bringing in senior political figures to join its advisory board.
![Attack on Coinbase: Large-scale Token Sponsorship and Acquisition Paving the Way, Using S&P 500 to Enter Mainstream Circle])https://img-cdn.gateio.im/webp-social/moments-b7d10f924a50381b1da6dd2b1f16a2ff.webp(
Overall, Coinbase has secured a place in the mainstream financial system with its compliance advantages and market recognition. However, in the face of a complex regulatory environment and intense market competition, the company's ability to effectively address policy risks, optimize its profit structure, and continuously gain user trust will be key challenges for future development.
![Attack on Coinbase: Large-scale token sponsorship and acquisitions pave the way, leveraging the S&P 500 to enter mainstream circles])https://img-cdn.gateio.im/webp-social/moments-e18c6aee0f1aae240c9021061ad34d87.webp(