Live streaming has become a new competitive focus for encryption trading platforms

At the end of 2024 and the beginning of 2025, an interesting phenomenon emerged in the encryption industry: live streaming is gradually becoming a new battleground for major trading platforms to compete for layout. From its initial status as an additional service, the live streaming function has evolved into a core strategy for platforms to compete for traffic, activate communities, and bind opinion leaders. This is not just a simple function upgrade; it represents a fundamental shift in the competitive logic of trading platforms.

In this market driven by speed and emotion, live streaming is reshaping the flow of information, transaction chains, and community ecology.

Three Major Logics of Trading Platform Layout Live Broadcast

1. Improve user retention

The encryption trading platform has always faced the problem of low user stickiness. Most users tend to stay only briefly after completing a transaction, making it difficult to enhance platform activity and community feeling. The live streaming feature can precisely break this static usage model:

• Users can watch, communicate, and trade simultaneously, enhancing the sense of participation.
• Real-time market analysis and professional interpretation, increasing investment confidence and trading frequency
• The platform can leverage this to bind opinion leaders and expand community influence.

2. Promote "instant conversion closed loop"

The encryption market is highly information-driven. Compared to other forms, live streaming has a higher level of interactivity and speed of dissemination. More importantly, the deep integration of live streaming and trading has brought about new product models:

• Users can place orders directly for recommended cryptocurrencies in the live broadcast room.
• Supports one-click copy trading and automatic strategy replication
• Data, signals, and emotions link in real-time to enhance decision-making efficiency.

This makes live streaming a new paradigm of "content as transaction."

3. Build a content moat

In the Web3 world, "traffic = consensus = assets". Opinion leaders, creators, and communities are one of the platform's most important non-standardized assets. Through live streaming, the platform can deeply bind with opinion leaders, making them an important part of the exchange ecosystem:

• Create a dedicated content platform that allows opinion leaders to become content producers.
• Build professional barriers through analyst live broadcasts
• Explore the new social trading model of live streaming + copy trading + NFT

Live Strategies of Major Trading Platforms

A major trading platform A: a community-driven content platform

• Emphasize the interaction between the community and the ecosystem, and build a knowledge entry point.
• The influencer onboarding system in conjunction with the promotion of new projects
• Users can ask questions in real-time, enhancing platform stickiness.
• Facing compliance challenges for recommended projects

Some leading trading platform B: Professional trading live stream

• Focus on professional traders, led by a team of analysts
• Direct trading is available in the live streaming room, emphasizing a smooth experience.
• Focused on Chinese language, deeply cultivating the Asian trading market.
• Build an expert-oriented content matrix
• The interactivity and content diversity need to be improved.

Platform C: Social Trading Experiment

• Create a new model of "live streaming + social trading"
• Support users to follow streamer strategies
• Introduce AI-driven market interpretation
• Integrate with content ecosystems such as NFTs and blockchain games
• The platform's influence and content quality still need to be improved.

Future Trend Outlook

1. AI-driven personalized live streaming recommendations
2. The live streaming function has become a standard feature of the trading platform.
3. The Rise of Decentralized Live Streaming Protocols

Conclusion

Live streaming is evolving from a mere entertainment tool into a content financialization engine, connecting opinion leaders, users, information, emotions, and trading behaviors. However, challenges such as content regulation, investment risks, and manipulation controversies have also emerged. For trading platforms, how to seize user mindshare while maintaining regulatory boundaries will be an ongoing test. This competition in live streaming has only just begun.