Insights from the U.S. Election Marketing Strategies for Web3 Projects

The 2024 U.S. presidential election is not only a globally watched political event but also an exciting marketing lesson. Both mature Web3 projects and emerging startups can draw inspiration from the candidates' marketing strategies. This article will explore how to apply the marketing strategies from the U.S. election to the Web3 market, helping projects build closer community relationships and gain user support.

1. Clarify the value proposition and effectively use content dissemination

US presidential election

Candidates quickly convey their positions and commitments through refined slogans and consistent content output, establishing an emotional connection with voters. For example, Trump's "Make America Great Again" emphasizes a return to traditional values, while the Democrats' "We are not going back" and "Build Back Better" align more with the needs of younger voters. These slogans are catchy and highly matched with the value propositions of the target audience.

Web3 Marketing

Web3 projects should focus on core brand values and clearly present the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and recognition of the project, helping the brand stand out in the market. For example, the well-known trading platform's "Exchange the world" and a certain project's "Unlocking 21M BTC potential" both successfully convey their respective core missions.

2. Accurately Targeting the Audience

US presidential election

Candidates precisely segment their target audience based on voters' age, region, and needs, customizing information to meet the core concerns of different groups, enhancing relevance and support.

Web3 marketing

Web3 projects should segment the market based on different user needs and formulate corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may appeal to developers, while simplified explanations are more suitable for general users.

It is recommended to use mind maps or flowcharts to organize user persona analysis, including user entry points, reasons for use, and other information. This will help to better focus on the target group, optimize content output, activity marketing, and result review.

3. Community Management and Consensus Building: Enhancing User Engagement and Sense of Belonging

US Presidential Election

By enhancing voters' sense of participation and "ownership" through gatherings, volunteer activities, and other means, they can feel that their support for candidates has a substantial impact. This not only increases the support rate but also helps candidates establish a deep loyalty relationship with voters.

Web3 Marketing

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, allowing them to be more than just consumers, but also co-builders of the project, fostering stronger community consensus and loyalty.

It is worth noting that many project teams invest insufficiently in this critical phase. However, maintaining close contact with the community is key to the project's survival. No matter how luxurious the team's background or how high the valuation in the primary market, if they drift further away from the community, they will ultimately struggle to escape the fate of failure in the secondary market.

4. Endorsements from Celebrities and Key Opinion Leaders (KOLs)

US presidential election

Candidates seek support from celebrities and public figures to enhance their credibility and influence, helping to win the support of undecided voters.

Web3 Marketing

Web3 projects can also leverage endorsements from KOLs and industry celebrities to utilize their credibility and traffic advantages, helping the project gain higher exposure and enhance user trust. This is particularly helpful when the project has not yet gained sufficient market share, as endorsements can quickly help establish recognition.

If resources are limited, you can seek partners with resources and leverage their advantages; if you cannot find partners, you can try "hard hitching". Users need to see that the project team has the ability to lead them to success.

5. Multi-Channel Precision Communication

US presidential election

Candidates engage with voters through multiple channels such as television, social media, and offline events to ensure that different groups receive information, enhancing exposure and support among various voter demographics.

Web3 Marketing

Web3 projects can also distribute content through diverse channels such as social platforms, short videos, and emails, based on user habits, reaching and covering the common touchpoints of target users, enhancing their recognition and attention towards the brand.

It is important to note that KOLs and various promotional channels are just communication tools. If the project party is unclear about who to communicate to and what they want users to remember, simply paying KOL promotion fees is not enough.

Conclusion

The "marketing spectacle" of the U.S. election has provided valuable experience for Web3 projects, teaching us how to grasp user consensus and how to reach real users. Many project teams often overlook user consensus and community recognition, but these are precisely the foundation of a project's success. Technology and concepts are certainly important, but user support is the key to the long-term development of a project.