Huobi HTX Executives Face-to-Face: Returning to User Perspective to Build Trust with Sincerity

Recently, the second episode of the first live broadcast program "Face to Face with Huobi Executives" produced by Huobi HTX has been officially launched. In this episode, the person in charge of the Huobi HTX Marketing Center and the official spokesperson of Huobi Liuye answered questions about the brand history of Huobi HTX, the excellent performance of the platform, the accumulation of user trust, the young and interesting direction of the brand, and the industry opportunities for Web3 women, and at the same time disclosed the "real benefits" of users of Huobi HTX's 12th anniversary. She believes that only by truly returning to the user's field of vision, only being sincere, and building trust by solving problems step by step can we truly become the first choice of the industry and users.

Q: Huobi HTX proposed "Returning to User Perspective" on its 12th anniversary, so what exactly are we fighting for on the brand battlefield?

We don't rely on nostalgia to rest on our laurels; sentiment needs to be supported by sincerity. This year, we are focusing on "sentiment + culture": on one hand, giving back to our old users and evoking a sense of companionship. On the other hand, creating a young and interesting crypto culture. For example, our quote for 520, "Experience can be given, but don’t easily give away your private key." We want to make crypto understandable and appealing, and bring it into the mainstream.

Q: In today's industry environment of "competitive marketing and innovative competition", what kind of differentiated strategy does Huobi HTX plan to establish its user moat? Are there any spoilers for blockbuster marketing tactics?

Huobi HTX does not engage in tricks, only sincerity. We truly distribute rewards, and the rules are clearly stated. From "KOL rewards" to "70% of rewards given to ordinary users," and then to "You have talent, I have wealth," Huobi HTX hopes to exchange every bit of sincerity for the long-term trust of users. "Co-construction" is not just a slogan, but a genuine desire to turn user suggestions into products and create a stage.

Q: In the context of frequent changes in the regulatory environment and declining user trust in centralized platforms, how can Huobi HTX reshape trust through "trust marketing"? What specific strategies will be implemented?

Trust is not built through words, but through the gradual accumulation of "solving problems." HTX has its shortcomings, and we never shy away from them. We are not afraid of users raising questions; what we fear is having no one respond. I will address what can be solved immediately, and for what cannot be solved, I will provide honest feedback. Executives face-to-face is not a show; it is a hope to make problems transparent and normalized.

Q: Why is Huobi HTX continuously creating "Huobi HTX First Sister"? What does Liu Ye think about the industry opportunities for women in Web3? What is the idea behind this year's proposal of "Finding the Future Queen"?

I was present from the first to the third session, and I witnessed too many girls transition from being "questioned" to being "needed". Gold will shine, but not everyone has a stage. Huobi HTX is willing to provide a stage for truly talented and thoughtful women to be seen.

"They are not just here to compete; they have also found a turning point in their lives on our platform. Web3 women should not be labeled, but should become Builders in this industry, using their wisdom and perspective to make the crypto world more prosperous."

Q: How to find a balanced path between compliance and innovation?

This is not a question of choosing one or the other, but rather a matter of multiple systems operating in parallel and improving themselves. In the long run, our value lies in filtering out trustworthy quality assets for users.

Justin proposed at the end of 2023 that Huobi HTX should become a "high-quality project franchise platform, filtering out truly valuable investment targets for users. This is not for speculation, but to establish an environment where users can trade with peace of mind."

Q: What is the biggest challenge faced by Huobi HTX on its 12th anniversary?

We are not focused on the existing users within the circle, but rather on how to serve the next wave of new users entering the circle, especially those from traditional finance and the internet industry. They are more concerned with long-term value and risk control.

We are not just competing for users, but rather setting rules and standards for the industry. A truly trustworthy exchange should bear the filtering risks and take on the responsibility of growth for its users.