The Art of Personal Branding: Positioning, Content, and Channels

In today's digital age, personal branding has become an indispensable part of everyone's career development. A seasoned Web3 investor recently shared his unique insights on personal brand building, outlining a complete blueprint for shaping one's personal brand, from positioning and content creation to channel selection.

Precise Positioning: Strategies for Blue Ocean and Red Ocean

In the blue ocean market, the focus is on addressing the needs of specific groups rather than overly concentrating on positioning. Your positioning is often reflected in how others perceive you. In contrast, the red ocean market requires finding differentiation and niche areas to highlight one's own characteristics.

For example, in the field of investment, when there is an information gap in traders' investment strategies, this market gap can be filled by creating dedicated columns or regularly hosting online discussions.

Content is King: Demand Analysis and Audience Profiling

The creation of high-quality content is based on two core pillars: demand analysis and audience profiling. Demand analysis should range from broad to specific, while audience profiling should visualize the target users in order to better understand their preferences, pain points, and expectations.

Content can come from multiple channels:

• Competitor's content inspiration
• Audience's questions and feedback
• Personal profound experiences and insights

The content presentation takes various forms, including storytelling, knowledge sharing, process demonstration, interviews, and product introductions. Choosing the most suitable expression method is crucial.

Channel Selection: Wherever your audience is, you should be there.

When choosing suitable dissemination channels, the primary consideration is the active platforms of your target audience. At the same time, it is essential to have an in-depth understanding of the operational mechanisms and algorithm changes of major social platforms.

Different platforms will have different focuses at different stages of development. For example, a certain video platform may initially emphasize content diversity to attract users, while later it shifts to a "familiar recommendation" mechanism to promote e-commerce conversion. Understanding these changes is essential to better leverage platform resources for personal brand growth.

Seize the Opportunity: Go with the Flow

When choosing the timing for content publication, there are several key points worth noting:

1. Pay attention to the trending lists on various platforms and keep up with hot topics in a timely manner.
2. Use third-party data platforms to analyze content growth trends and plan ahead.
3. Be good at creating and utilizing hotspots, even becoming a hotspot itself.

In addition, crisis public relations is also an important aspect of personal brand maintenance. When faced with negative comments, staying calm and communicating actively can often turn a crisis into an opportunity to expand influence.

Financing and Project Promotion

For entrepreneurs, attracting the attention of investors is a common issue. The following tips are worth considering:

• Find influential people to recommend projects, reducing the recognition cost for investors.
• Prepare sufficient project background and data support.
• Gain a deep understanding of target investors and develop personalized communication strategies.
• Establish personal influence, such as CMO maintaining their own social media accounts with clear communication objectives.

Overall, building a personal brand is a process that requires strategic thinking and continuous effort. By accurately positioning oneself, creating high-quality content, selecting appropriate channels, and seizing opportunities, anyone can stand out in the competitive digital age and achieve dual growth in both personal and professional realms.