It's not InfoFi that's flooding the screen, but Web3 has always been like this.
Recently, I've seen many people discussing a topic: Will InfoFi create an "information cocoon"? This question has made me think for a long time and I have also reviewed many cases. The conclusion is: This is not an issue with InfoFi, but rather a structural result of content dissemination itself. InfoFi just makes this matter "look more obvious".
Let's take a step back and first understand what role InfoFi plays in the entire narrative chain.
From the perspective of the project party, InfoFi is an accelerator. The goal is to make the project "look hot", letting users know "there are people talking about this project", thereby further promoting interaction or conversion. Therefore, the project party will allocate a budget for InfoFi activities, while also looking for a marketing agency, especially those that can mobilize.