On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on blockchain, designed to simplify the creation process of MEME tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Launch Platform

The structural advantages of the launch platform align closely with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

MEME Launch Platform Development Record

The emergence and maturation of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral spread over due diligence or investor protection.

Since mid-2024, Pump.fun has received significant attention, despite its most competitive alternatives only capturing a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.

MEME Rise of New Competitors on the platform

By late April 2025, the competitive landscape of on-chain MEME launching platforms began to shift. New entrants quickly gained attention. These platforms collectively eroded the previous dominance of Pump.fun.

According to the data, Pump.fun's market share fell to an all-time low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. The graduation rates on other platforms are significantly higher.

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MEME Token drives May on-chain activity rebound

In the past 30 days, the total market capitalization of MEME tokens has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being considered a major contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has positioned itself as one of the largest MEME launch platforms, fully leveraging low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines Token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier to creating MEME Tokens through a no-code interface tailored for non-technical users. With the simplified user interface, users can deploy new Tokens simply by uploading a name, symbol, and image.

Mechanism:

On Pump.fun, the Token launch process is fully automated. The platform utilizes a supply-demand driven joint curve pricing model and does not include a presale phase, effectively reducing early arbitrage risks.

Once the market cap of the Token reaches a specific value, the Token will automatically be listed on the trading platform and initial liquidity will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive rewards upon graduation.

This mechanism significantly lowers the threshold for issuing MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, using an automated combined curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking custom token issuance solutions.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. According to its web interface, LaunchLab has integrated with over 10 third-party platforms.

2. Highly customizable: LaunchLab has further refined its launch framework by providing two different modes:

   • JustSendIt mode: Designed for standardized and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

   • LaunchLab Mode: Supports custom parameters, including total token supply, the proportion of tokens allocated to the joint curve, and token lock settings. It is worth noting that under the LaunchLab mode, developers are entitled to receive 10% of the LP trading fees upon the token graduation, providing stronger incentives for creating high-quality projects.

LaunchLab vs. Pump.fun：

LaunchLab did not introduce any fundamentally new mechanisms, only slightly improving the fee structure. However, on May 12, Pump.fun announced that it would share 50% of its revenue with token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has restored Pump.fun's market share to over 80%, marking a significant reversal in the competitive landscape.

LaunchLab has adopted an aggressive strategy to promote third-party platforms in order to jointly undermine Pump.fun's market position. Although this approach has put some revenue pressure on Pump.fun, LaunchLab is unlikely to challenge Pump.fun's dominance in the short term due to a lack of meaningful product innovation.

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Believe

Believe is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. Upon its release, it received significant attention, with multiple well-known accounts sharing it. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a daily issuance peak close to 5,000, and a maximum market share reaching 13.6%.

Mechanism:

The launch of Believe's Token adopts a socially-driven issuance model, allowing users to deploy tokens on-chain by simply posting tweets with specific tags and specifying the token name on social platforms through its "X Trigger" mechanism. The entire process is automatically executed through backend services.

The platform uses a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.

Once the market value of the Token exceeds $100,000, it will be automatically listed on the trading platform. Developers are incentivized by sharing the total trading fees.

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Boop.Fun

Boop.Fun is a MEME Token launch platform.

Mechanism:

Boop.Fun integrates the core mechanisms of other platforms and provides two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting tweets with specific tags on social platforms.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders receive rewards proportionally based on their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share in the platform's trading fee revenue, thereby establishing a multi-layered reward structure.

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Which is better?

Although Pump.fun remains the leader in the MEME launch platform space, Believe has a relatively competitive advantage among new entrants.

• Pump.fun: The introduced profit-sharing mechanism for creators partially offsets the costs associated with token issuance and migration. In addition, this mechanism provides creators with stronger incentives to launch and maintain higher quality tokens.

• LaunchLab: While low issuance fees, low graduation standards, and zero migration fees may be attractive to creators, they also lower the entry barrier, leading to a flood of projects with varying quality. In the absence of core innovation or differentiation, the platform may face challenges in maintaining long-term growth and competitiveness.

• Believe: Built on a new Token launch mechanism, it introduces a dynamic joint curve to prevent early bot sniping behavior, while setting a higher graduation threshold. These measures address key issues observed in early platforms and enhance user protection. Although transaction fees are relatively high, the design trade-offs of the platform yield net benefits in terms of fairness and sustainability.

• BOOP: Provides a highly integrated platform design, and its Token distribution model is attractive in the short term. However, the platform's performance is closely related to the price performance of its native Token, which increases exposure to risks such as internal trading and damage to community trust.

Conclusion

For a MEME launch platform to achieve long-term viability, it must be built on a strong core mechanism or technological innovation that effectively addresses current market challenges. Pump.fun has pioneered an integrated mechanism that combines token issuance with automated liquidity migration to decentralized exchanges. Meanwhile, Believe has optimized the simple token issuance process driven by social media. Pump.fun remains the leading platform in the MEME launch platform space, while Believe shows strong growth momentum and has the potential to capture more market share in the long term.

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Key Challenges Facing the Launch Platform of MEME Token

Currently, the MEME launch platform faces two fundamental challenges:

1. User Protection Mechanism: Due to the inherent low threshold and high-risk nature of MEME Token, the platform must mitigate user losses by addressing project quality and transaction fairness. This requires the implementation of a robust project screening mechanism, such as team background verification, smart contract auditing, and reputation scoring systems, to filter out fraudulent or low-quality projects. Additionally, anti-bot mechanisms like address whitelisting, KYC procedures, and transaction rate limits are crucial for ensuring fair access and preventing manipulation during initial token sales.

2. Multi-chain deployment capability: Most platforms are still limited to a single blockchain, restricting scalability and user coverage. Expanding to a multi-chain architecture can achieve broader accessibility and cost optimization, but it also brings technical barriers such as cross-chain security, data consistency, and fragmented user experience. Solutions include integrating cross-chain protocols and adopting modular blockchain frameworks while ensuring unified wallet support and seamless interfaces. Effective multi-chain scalability is crucial for the long-term growth of the MEME Token ecosystem.

Looking to the future, those MEME launching platforms that can address the core challenges mentioned above, or introduce innovative mechanisms to reshape incentives for users and developers, may stand out in the constantly evolving on-chain launching landscape and become noteworthy participants.

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