Gate CandyDrop launches a 6 BTC reward pool, how to achieve user-friendly design for large rewards?

As of August 14, 2025, the CandyDrop 6.0 global airdrop event at Gate exchange has entered the final 24-hour countdown. This airdrop feast, which started on July 31, features a core selling point of a 6 BTC super prize pool. Against the backdrop of Bitcoin prices breaking the historical high of $123,000, the total prize pool value has soared to $740,000.

The event will officially close the participation channel at 19:00 Beijing time on August 15, and global traders are racing against time to compete for this rare hard currency Airdrop in the crypto industry.

##Dual-track prize pool mechanism, layered activation of user demand

Unlike traditional airdrops, CandyDrop 6.0 innovatively splits 6 BTC into two precisely targeted sub-pools, simultaneously activating the needs of new users and existing users.

Contract First Order Prize Pool (2 BTC), targeted at new users or first-time contract traders. Users only need to complete a first order contract trade of any coin, and the opening + closing volume ≥ 10,000 USDT, to receive 1 candy and unlock the qualification to participate in the sharing of the 2 BTC prize pool.

Trading Sprint Prize Pool (4 BTC), aimed at users with a cumulative contract trading volume ≥ 50,000 USDT. Eligible users can receive an additional candy and enter a larger 4 BTC prize pool distribution.

This design creatively addresses the core contradiction of covering large prize pool users: it needs to attract incremental users while not neglecting the contribution value of existing core traders.

If users complete two types of tasks simultaneously, they can earn up to 0.01 BTC (approximately 10,000 USD), setting a record for the highest average earnings in Gate airdrop history.

Candy System Design, Trading Behavior Determines Reward Weight

The event uses "candy" as the core participation credential, with each piece of candy serving as a lever to unlock the prize pool.

The reward distribution uses a weighted calculation formula: (individual candy count / total candy count of all users) × total prize pool. This mechanism deeply binds the platform's trading volume targets with user profit demands.

Low threshold to activate new users, complete the first contract transaction (≥ 10,000 USDT) to receive 1 candy, which is significantly lower than the requirements of similar activities in the industry.

High-frequency trading incentivizes existing users, with a cumulative contract trading volume of ≥ 50,000 USDT to receive 1 candy again. For active traders, this goal is reasonably achievable within the two-week activity period.

As of August 13, the data shows that users who complete dual tasks need to trade an average of 25,000 USDT daily during the final 2 days of the sprint phase. The platform recommends choosing stablecoin contracts to control volatility risk.

Community interaction empowerment, UGC challenge expands participation dimensions

To lower the psychological threshold for user participation and to enhance the efficiency of activity dissemination, Gate launched the #CandyDrop 合约挑战# community interaction segment on August 1.

Users only need to share their contract trading experiences in the Gate Square and add topic tags to have a chance to receive additional rewards. The platform will select the Top 20 quality posts, each rewarded with a 500 USD contract experience coupon.

This design expands the simple trading behavior into UGC interaction, forming secondary dissemination of activities. Data from the first week shows that the average daily exposure of related topics on Twitter and Gate Square surged by 300%.

The community challenge and main activities will end on August 15, providing participants with additional revenue channels beyond trading.

Anti-cheating and Risk Control, Safeguarding Ordinary Users' Rights

To ensure fair distribution of rewards, Gate has established a strict risk control system.

Identity verification restrictions, only individuals with completed KYC can participate in real-name accounts, clearly excluding institutional accounts, sub-accounts, and market makers.

Anti-cheating mechanism, the platform monitors behaviors such as batch registration of small accounts, self-buying and selling, and wash trading in real-time through algorithms, and violators are immediately disqualified.

Risk warning: The activity rules repeatedly emphasize avoiding excessive leverage for boosting trading volume, especially in the context of increased market volatility recently, caution is advised.

The rewards will be distributed to user accounts within 14 working days after the event ends, ensuring ample time to complete anti-fraud reviews.

BTC Value Anchoring, Avoiding Token Volatility Risks

The innovative significance of CandyDrop 6.0 lies not only in the scale of the prize pool but also in the breakthrough of the value anchoring model.

Compared to the CandyDrop event in June this year, which used the platform token GT as a reward, this time it is directly priced in Bitcoin, avoiding the risk of reward depreciation caused by token price fluctuations.

This hard currency anchoring strategy has significantly enhanced user trust. Historical data shows that in June of this year, more than 50,000 people flocked to Gate's 5,000 GT prize pool event within 24 hours, while the participation scale of this $700,000 prize pool is expected to set a new historical peak.

As of August 14, industry observation shows that community discussion heat continues to rise, and the number of participants may exceed the previous historical record of 580,000 people from the "Pizza Day Airdrop."

##Future Outlook

As Bitcoin breaks through 123,000 USD to set a new historical high, Gate's 6 BTC prize pool has exceeded 740,000 USD. The value of this airdrop experiment lies not only in the scale of funds but also in the user-friendly mechanism it builds.

Directly priced in Bitcoin avoids the volatility risk of platform coins, the dual-track reward pool caters to the needs of both new and old users, and the UGC challenge extends the dimensions of participation—these designs jointly promote the evolution of airdrops from a purely customer acquisition tool into a sustainable ecological incentive model.

Only 24 hours remain until the channel closes on August 15 at 19:00 (UTC+8), with $700,000 worth of Bitcoin waiting for the last batch of participants.