The Evolution of Information in the Encryption World: From Group Chats to Artificial Intelligence

The history of cryptocurrency is filled with a desire for wealth. At every stage, there are people trying to get rich quickly through various means, but in the end, most people become the chives.

Encryption Twitter ( CT ) has become an important source of information, attracting many followers. As a KOL, I focus more on protocols and data rather than trends and gossip. However, the "mouth cannon" behavior on CT has become a trend.

In this context, certain projects have successfully survived by building a communication platform between project parties and KOLs. These projects are not entirely original, but rather a culmination of Chinese information flow over the past decade.

From 2018 to 2021, the cryptocurrency industry was centered around Bitcoin and mining. During this time, professional content creators emerged, mainly KOLs focused on UGC. WeChat groups and AMAs became the primary marketing methods for founders to communicate with potential "community members."

During this period, a group of encryption media emerged, such as some well-known information platforms. The period from 2017 to May 19, 2021, is considered the golden age of cryptocurrencies.

After May 19, 2021, many encryption-related activities were forced to move overseas due to regulatory reasons. The influence of Chinese media declined, and KOLs began to rise. KOLs in technology and investment research were the first to achieve success.

In 2022, with a series of negative events occurring, the credibility of technology and investment analysis declined. Talents with KOL as their profession welcomed opportunities. Certain information aggregation platforms emerged, but faced challenges in their business models.

In 2023, some social finance platforms attempted to monetize the influence of KOLs, but quickly encountered bottlenecks. These practices demonstrated that the content itself is difficult to directly monetize, and the social finance model is also hard to sustain.

From 2024 to 2025, a certain AI-driven platform successfully separated the flow of information from the flow of funds, providing a competitive stage for KOLs. This platform attracted active participation from KOLs through a ranking and points system, while also drawing the attention of project parties and exchanges.

However, directly converting the information flow into transactions still faces challenges. Encryption users do not seem to fully recognize the value of information and are more inclined to focus on the liquidity itself.

The future direction of development may lie in finding products that can truly connect the flow of information and the flow of funds, but this task is both simple and complex. The simplicity lies in the clear goal, while the complexity arises from the difficulty in changing user behavior patterns. The encryption world is still constantly evolving, with new opportunities and challenges coexisting.