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In the past two weeks, I have been deeply involved in several communication meetings with listed companies and lectures by industry experts, gaining a lot. Today, I would like to share some insights on the latest developments in the automotive industry, especially in the field of new energy vehicles.
The most profound impression can be summed up in one word: new. Whether in the whole vehicle or the component field, 'new' has become the main theme of industry development.
From the perspective of the entire vehicle, new technologies and products are emerging one after another. Recently, several 6-seat pure electric SUVs have been showcased, such as the Li Auto i8 and the Leapmotor L90. Moreover, the Wenjie M8 will also launch a pure electric version in August, and the Tesla Model Y six-seat version is about to be released. The competition in this market segment has entered a heated phase.
It is worth noting that the launch model of the current new vehicles has undergone significant changes. In the past, it was usually after one or two classic models achieved success that other manufacturers would follow suit. However, now major manufacturers are almost entering the market simultaneously, and this shift in product development model also reflects the changes of the times.
Interestingly, we have observed a blurring of boundaries in traditional technology routes. Ideal and Wuling have extended from range-extended technology to the pure electric field, while Xiaopeng has taken the opposite approach, expanding from pure electric to range-extended technology. The two large models that Xiaopeng is about to launch will be equipped with its Kunpeng Super Electric System, offering a pure electric range of over 400 kilometers, effectively addressing the short-range endurance issue.
This trend of cross-industry development has broken the past situation where pure electric and range-extended vehicles were incompatible. As market share approaches saturation and brand influence continues to rise, leading automotive companies are exploring new energy supplement models to expand their market territory.
Who would have thought that the growth engine of Ideal Auto would shift to pure electric models like the i8 and i6, while Xiaopeng's main strategy for next year will be the range-extended super electric mode, even planning to redesign its classic model P7.
In the field of components, the emergence of new customers and new tracks is equally remarkable. Traditional supply chain relationships are being restructured, bringing new opportunities and challenges to the entire industry chain.
These changes all highlight the vitality and spirit of innovation in the new energy vehicle industry. In this rapidly changing market, only continuous innovation and the courage to break through can ensure survival in fierce competition.