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How Abstract Chain Builds a Consumer-Level Public Chain Ecosystem to Lead the Popularization of Web3
Abstract Chain Panorama Analysis: How Does the Public Chain Ecosystem Reach Mainstream Users?
Key Points
Introduction
Abstract Chain was established in March 2024 and is a Layer 2 blockchain based on Ethereum, utilizing zero-knowledge encryption technology, dedicated to providing a seamless Web3 experience for ordinary consumers. This chain employs an account abstraction mechanism to simplify wallet setup and on-chain signing processes, thereby lowering the usage threshold. Through zk-rollup technology, Abstract offers low-cost, high-throughput transaction capabilities, bringing scalability and security guarantees to consumer applications.
Despite the fierce competition in the blockchain ecosystem, there is still a distance to true large-scale user adoption. Early solutions like Arbitrum and Optimism addressed performance bottlenecks, attracting crypto-native users. However, to achieve what is known as "consumer-grade Crypto", it is necessary to create a Web3 platform that combines low barriers to entry with high user engagement.
TON and Kaia have attempted to integrate Web3 into mainstream social platforms like Telegram and LINE to reduce user acquisition costs. Although there have been some results, this model, which relies on the openness of Web2 platforms, is difficult to implement in mature markets such as Europe and the United States.
Abstract Chain has chosen a different path: embedding encryption technology directly into consumer applications to promote seamless user experience. The Abstract mainnet will launch in January 2025, simultaneously introducing the Portal platform as the entry point to its application ecosystem. The Portal not only showcases content but also serves as a highly interactive online destination, integrating features such as live streaming, rewards, collectibles, and application recommendations to create a sticky user experience. This strategy distinguishes Abstract from other chains, making it the core engine of its growth.
Abstract's business flywheel
Abstract Chain has taken a different path. It does not focus on asset accumulation, but instead builds the portal platform (Portal) into a dynamic online center, designed around three main functions:
This system ensures that new users can quickly access Web3, while existing users are continuously attracted back by new content.
Analogous to a shopping mall, Abstract is more like a large shopping center that operates in prosperity: it integrates multiple stores, continuously holds events on a central stage, maintains high traffic and activity levels, allowing customers to return repeatedly and enjoy the experience.
The following analysis will focus on three key growth areas: user inflow >> portal onboarding >> application ecosystem driving. Together, they form the core components of the Abstract platform's business flywheel.
A. User Guide
The initial user base of Abstract largely benefits from its association with Pudgy Penguins( and the simple and user-friendly design concept. While fans of Pudgy and PENGU continue to pour in, the smooth onboarding experience gives this chain a significant advantage in converting attention into real users.
)# Easy to Get Started Experience
Abstract Chain is committed to simplifying the user onboarding process by eliminating traditional barriers. Its native account abstraction feature allows users to easily create Abstract accounts and enable wallets just like registering for a regular website account. Users do not need to manage private keys or sign transactions frequently. Account recovery and transfer operations are as intuitive as browsing the web or playing games. In addition, the on-chain zero-knowledge rollup technology ensures extremely low gas fees and high concurrency, significantly reducing costs for on-chain interactions.
Once users create an account, they can immediately use all basic cryptocurrency tools through the Portal. The wallet located in the upper left corner of the page supports real-time trading functionality and offers deposit options, including bridging and fiat deposit services, for quick fund deposits. The trading section of the Portal supports native token exchanges without the need to search for third-party services. These integrated features collectively lower the barriers to entry, allowing users to seamlessly access the on-chain world.
Pudgy fans as an early user base
Abstract leverages the large and active fan community of Pudgy Penguins. Pudgy Penguins has over 3 million followers across mainstream social platforms and more than 500,000 PENGU holders, providing a ready user pool for the Abstract chain. In Abstract's Portal, the image of Pudgy Penguins is everywhere, much like Mickey Mouse in Disneyland: it appears in marketing banners, user avatars, and live stream stickers. For PENGU holders, the Portal also has practical uses—they can tip live streams using PENGU Token, which is one of the scenarios where PENGU can be used on Abstract.
The synergy between this IP and the platform's functionalities has greatly facilitated the growth of Portal—within two months of the mainnet launch, it attracted 1.61 million wallet activations. More importantly, due to the widespread fan distribution of Pudgy and PENGU, Abstract's user profile is also different from those of other consumer-grade crypto ecosystems. Abstract has attracted a large number of users from developed markets—of which 17.4% are from the United States, while the remaining users are primarily distributed across European and East Asian countries, including Germany, the United Kingdom, France, Japan, South Korea, Singapore, and Hong Kong. This user group is highly valuable for consumer applications, providing a strong foundation for Abstract to build a high-quality consumer ecosystem.
![Abstract Chain Panorama Analysis: How to Bring Public Chain Ecosystem to Mainstream Users?]###https://img-cdn.gateio.im/webp-social/moments-6938f57b0d9409c0c6443f6a55bbc6c0.webp(
) B. Portal Platform
The portal platform of Abstract is called "###Digital Theme Park of Fun(". It is not only a place for users to discover popular applications and creators but also the core interface for users to manage assets and rewards.
Early data indicates that Portal is performing well. As of March 2025, Portal has over 600,000 monthly active users ) MAU ( and 100,000 daily active users ) DAU (, with an average daily user stay time exceeding 7 minutes. Among the global wallet ) AGW ( users, 40% return for at least one transaction within 30 days of creating their wallet, which is far above the industry average retention rate.
![Abstract Chain Overview: How to Bring Public Chain Ecosystems to Mainstream Users?])https://img-cdn.gateio.im/webp-social/moments-d1e514208b4c338d2fe26bc2b840fc72.webp(
)# Live Streaming Feature
Live streaming is a medium that is loved by young people around the world. Web2 platforms like Twitch attract 240 million unique users each month, spread across the globe. For Abstract, live streaming is not only a reason for users to return, but it also enhances platform stickiness and monetization potential. Live streaming has been proven to promote game and merchandise sales, which is highly consistent with Abstract's goal of building an entertainment ecosystem.
The "Watch and Earn" ### Stream-to-Earn ( model launched by Abstract encourages users to participate interactively, including methods such as tipping, commenting, and gifting, allowing both streamers and viewers to earn tokens, rewards, or experience points ) XP (. Additionally, the "Follow" and "Recommend" features help build a community atmosphere, promoting users' continued visits and social dissemination.
As of the end of April 2025, Portal has accumulated over a thousand streamers, with total live viewing hours exceeding 500,000. Some top streamers have even received tips as high as 9 ETH in a single session. The top 100 streamers account for a significant share of the platform's tip revenue, with individual monthly incomes ranging between $4,000 and $5,000, and interactive users exceeding 4,000.
![Abstract Chain Panorama Analysis: How to Push Public Chain Ecosystem to Mainstream Users?])https://img-cdn.gateio.im/webp-social/moments-f56512c1a76052d0800ff4825806dbf0.webp(
)# Reward and Reputation System
Many crypto projects incentivize early user participation through point systems, but truly comprehensive loyalty and reputation systems are still scarce in on-chain ecosystems. Abstract builds such an infrastructure with XP and the badge system ###Badges(.
Abstract uses off-chain XP as the main incentive tool to encourage participants who meet target behaviors. Content creators can earn XP through live interactions, developers can earn XP by completing user engagement tasks, and regular users can obtain XP through actions such as linking social accounts or using recommended applications.
At the same time, the badge feature allows users to showcase their achievements. Depending on behavior and task levels, different types of badges will be minted as on-chain NFTs or displayed within the app, becoming part of the user's identity and gradually forming a complete reputation system.
The system is currently still in its early stages, with features limited to the Portal. However, in the future, the XP and badge system is expected to expand throughout the entire Abstract ecosystem, evolving into a comprehensive loyalty and reputation framework that serves both developers and users.
![Abstract Chain Overview: How to Bring Public Chain Ecosystem to Mainstream Users?])https://img-cdn.gateio.im/webp-social/moments-882fde433307b256dff9855e23b597a1.webp(
)# Application Discovery
Portal also plays the role of an "app store" for the Abstract ecosystem. The "Discover" section showcases high-quality applications selected by user votes, categorized into sections including: digital collectibles, games, NFTs, social, AI, trading, and prediction markets. Users can log in to these applications directly using their Abstract ID, allowing them to start experiencing them immediately without a cumbersome registration process.
C. Application Ecology
For any blockchain, ultimate success depends on its ability to incubate a rich and diverse application ecosystem. For Abstract, its mission is to attract consumer-oriented "fun" applications from Web3 projects and mainstream institutions.
Web3 project
Abstract is fully compatible with EVM### Ethereum Virtual Machine(, supporting the migration of existing Ethereum smart contracts and facilitating cross-chain deployment. The platform has launched the "Builder-in-Residence Program"), providing developers with market support, technical guidance, and a monthly stipend. Developers can earn monthly XP rewards based on user participation, and outstanding projects have the opportunity to receive additional incentives. The live streaming platform will also promote featured games through embedded links to drive traffic to applications.
Games are an important entry point for attracting Web2 users into the Web3 world. Among the top ten popular applications of Abstract, eight are game-related products. Popular games include "Pudgy World", "Bigcoin", and "BTC Mining Game", adventure titles like "Onchain Heroes" and "LOL Land", as well as the Pudgy IP game launched by YGG, and community projects like "Gigaverse".
By collaborating with well-known NFT platforms, Abstract has enabled the buying and trading of game assets, further enriching the gaming ecosystem. Currently, there are over 120 projects deployed on Abstract, covering social applications such as "Gacha", trading platforms like "BuzzFun" and "Myriad", as well as games like "Gigaverse", "Onchain Heroes", and "Multiplier".
The strong user base of Abstract allows new projects to quickly gain attention. For example, "Duper" and "Witty" attracted 50,000 users just days after their launch; the prediction market "Myriad" attracted nearly 500,000 users within two months of its launch. These success stories greatly enhance developers' confidence and encourage more teams to invest in building.
(# Mainstream Institutions
Abstract Positive Accumulation