Méliuz Adds Bitcoin to Strategy, Stock Soars 114% in a Month

Meliuz cashback and digital financial service firm based in Brazil has now announced Bitcoin investment for its corporate purpose. The decision came following the extraordinary official meeting on May 15, 2025, it is worth noting the company has around 30 million users.

With this development, Meliuz bought BTC worth $28.4 million at an average price of $103,604, after purchase of 274.52 BTCs, the company now holds 320.25 BTC.

According to available data, Meliuz bought the 1st lot of Bitcoin in March when it bought 45.73 BTC, and its overall trading is valued for $34.1 million when writing.

In the statement dated May 15, Meliuz said, “ A Bitcoin Treasury Company’s main mission is to accumulate Bitcoin in an accretive way for shareholders, using its cash generation and corporate and capital market structures to increase exposure to the asset over time. Rather than just allocating part of its cash to Bitcoin as a hedge against inflation or currency devaluation, the Company has repositioned its purpose to act by maximizing the amount of Bitcoin per share.”

The chairman of Meliuz wrote in his X post dated, “ Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.”

Corporate companies earning high yields from their Bitcoin holdings

Firms like MicroStrategy (now Strategy) and Metaplanet have set the trend among publicly listed companies for Bitcoin. These corporate investors invest in BTC and other cryptocurrencies and further lend them to staking pools for earning yield over their holdings.

Per the X post of Meliuz Chairman, Israel Salmen, the BTC yield of the company is 600% since its first acquisition till reporting. It is worth noting that he met Michael Saylor, the chairman of MSTR and self-proclaimed Bitcoin advocate.

A similar pattern of spikes in trading prices of companies holding Bitcoin has been seen, and when writing BVMF: CASH3 was trading at 8.35 BRL with an increase of 11.33% in the weekly frame, price saw a staggering addition of 114% in the past 30 days.

Source: Google Finance

The annual trading range of BVMF:CASH3 is R$2.53 and R$9.43 and its market capitalization is 729.90 million BRL. According to data from Companiesmarketcap the market cap of the company has surged more than 220% in 2025 compared to what it was the previous year.

Crypto market price updates

As of writing, the crypto market was $3.3 trillion with a surge of 0.38% in the past 24 hours, and the trading volume was $128.90 billion. The crypto fear and greed index was at 69, which was at 72 the previous day.

BTC is currently exchanging hands at $103,453 with an intraday addition of 1.43%, and Ethereum was at $2,567 with a surge of 7.66% in the weekly time frame.