Former Amazon aggregator turns to Solana, records $70K in daily rewards

Former Amazon aggregator turns to Solana, records $70K in daily rewards originally appeared on TheStreet.

Despite Bitcoin’s towering $113.3 billion in corporate treasuries versus just $3.44 billion for Solana, one Nasdaq-listed company is betting big on the smaller chain — and collecting daily rewards while doing it.

Upexi (NASDAQ: UPXI), once an Amazon brand aggregator, has pivoted into crypto and become one of the first publicly traded firms to build a Solana-focused treasury.

Speaking with Scott Melker, host of TheStreet Roundtable, Upexi CEO Alan Marshall said the move wasn’t about following the herd into Bitcoin — it was about finding faster growth potential.

“I didn’t want to be just another of the 50 Bitcoin treasury companies,” Marshall said. “Love Bitcoin, but it’s a $2.5 trillion asset. The fifth-largest asset would take immense, sovereign buying for Bitcoin to 5x from here. Solana is 4% of the size of Bitcoin and literally could dramatically increase this year and over the next couple of years.”

Join the discussion with Scott Melker on Roundtable here.

Part of the attraction is Solana’s thriving decentralized ecosystem. A dApp (decentralized application) is software that runs on a blockchain instead of a single company’s server — think financial apps, marketplaces, or games where no one entity can change the rules. Solana consistently ranks at the top in daily active users, DApp revenue, and decentralized exchange (DEX) trading volumes, signaling a busy, growing network.

For treasury holders like Upexi, Solana also offers an 8.1% staking yield — a way to earn passive income by helping secure the network. In simple terms, staking means locking up your SOL tokens so they can be used by validators (the blockchain’s record-keepers) to process transactions. In return, stakers get rewards paid out in SOL. Marshall said:

“We announced a couple of days ago we’re over 2 million Solana and our staking revenue is like $70,000 a day. If it was Bitcoin, it would be almost zero a day.”

Before crypto, Upexi had built a $100 million run-rate business in Amazon brand aggregation. But pandemic-era debt tightening and the challenges of Amazon’s platform pushed Marshall to seek “something more technology-based and changing quickly.” The turning point came, he said, “once the administration changed and the SEC decided that the US was finally going to lead in crypto and not be behind.”

Join the discussion with CryptoWendyO on Roundtable here.

For Marshall, Solana’s smaller size, vibrant DeFi activity, and income potential from staking make it the better long-term play — even if Bitcoin still dominates corporate treasuries. “If headwinds become tailwinds, that amount of buying would push Solana up multiples of where it could push Bitcoin,” he said.

Story ContinuesLaunched in 2018, Upexi began as an Amazon brand aggregator, acquiring and scaling consumer products in health, wellness, and pet care. Over time, it built its own marketing, logistics, and fulfillment infrastructure to grow these brands across Amazon, Walmart, and direct-to-consumer channels. In 2024, the company pivoted toward digital assets.

Former Amazon aggregator turns to Solana, records $70K in daily rewards first appeared on TheStreet on Aug 12, 2025

This story was originally reported by TheStreet on Aug 12, 2025, where it first appeared.

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