The NFT market is recovering, and the Moonbirds project is regaining attention

Recently, the NFT market has experienced a wave of rising prices, with the established blue-chip project Moonbirds making a strong rebound after hitting a low, attracting widespread attention in the market. This rebound is closely related to both the overall warming of sentiment in the crypto market and the project's new narrative and community rebuilding.

Moonbirds floor price has surged significantly, new owner OCG becomes the key to recovery

According to data, as of July 22, the floor price of Moonbirds reached 1.55 ETH, setting a new high for the year. Although it is still in a state of being below the issue price, its trading activity has quickly rebounded, ranking fifth in transaction volume among all NFTs in the past week, becoming one of the market's focal points.

The recent "rebirth" of Moonbirds is closely related to its change in ownership. On May 31 of this year, the blockchain game development studio Orange Cap Games (OCG) announced the acquisition of Moonbirds, Mythics, and Oddities from a well-known company, and plans to integrate them into its Web3 gaming ecosystem. Since OCG took over, the trading volume of Moonbirds has significantly increased, with the floor price rising by more than 437.9% at one point.

The CEO of OCG stated that they are interested in Moonbirds as a potentially story-driven IP. Despite the project's complex history, the retained users have shown genuine cohesion, and the high-quality art resources and brand assets that Moonbirds has not yet released provide a solid foundation for the project's relaunch.

After taking over Moonbirds, OCG quickly formulated a new development strategy, focusing on reactivating the community, expanding the platform, and future product and IP development. They are advancing community restructuring and platform expansion plans, including launching a Telegram announcement channel, introducing a daily crypto newsletter through their official website, and planning to expand to multiple mainstream social platforms. At the same time, the team is also developing new products internally, with collectible items expected to be launched in the coming months.

In addition, OCG also emphasized the open IP roadmap of Moonbirds, welcoming other developers or publishers to use the Moonbirds IP under strict quality standards, aiming to build it into an ecological platform for external construction.

Background and Strength of the New Owner OCG

OCG is a game and experience design studio dedicated to bringing IP into reality, with founders who have extensive experience in the NFT space and have participated in several successful projects. OCG previously raised $2 million in angel funding, with investors including several well-known Web3 institutions and individuals.

It is worth noting that OCG has successfully brought a well-known NFT project IP into online and offline TCG games, selling over 4 million cards in total, with physical sales alone generating over $1.5 million in revenue. This demonstrates OCG's strength in transforming NFTs from digital collectibles into tangible, experiential IP.

Shortly after the official announcement of the acquisition of Moonbirds, OCG secured $3.5 million in seed round financing, with investors including several well-known institutions. This is seen by the community as a positive signal for ecological collaboration.

The Survival Path of NFT Projects

Although it is still uncertain whether Moonbirds can return to its former peak, the CEO of OCG believes that the primary rule of the crypto world is survival. Many NFT projects are unable to maintain basic operations due to a lack of funds; only by maintaining a stable cash flow and profit margin can the sustainability of the project be ensured.

OCG ensures steady income growth by continuously holding brand events and product launches. They believe that NFT projects should pursue both attention and cash flow, and the ideal product not only shapes brand influence but also achieves considerable revenue. This balanced strategy may become the key to Moonbirds' future development.