InfoFi: The New Trend of Financialization of Information

Recently, the InfoFi concept is rapidly emerging. Projects represented by Kaito have sparked heated discussions, with early participants reaping substantial rewards, while newcomers like Cookie.fun are also performing well.

When important market participants begin to pay attention to the InfoFi sector, ordinary users may still be wondering: what exactly is InfoFi? It does not trade traditional cryptocurrencies, but rather "attention", "reputation", and even "event probabilities". Is this model reliable? More importantly, how can ordinary users profit from it? This article will delve into the core of InfoFi, providing guidance for users to seize the next opportunity.

The Essence of InfoFi: Transforming Information into Tradable Assets

Definition of InfoFi

The core concept of InfoFi (Information Finance) is to convert hard-to-quantify non-price information—such as project attention, account reputation, proposal approval probability, etc.—into tradable and priceable financial assets. It can serve as both a new type of speculative tool and a powerful information mining engine to help investors identify early signals.

The Background of the Rise of InfoFi

The emergence of InfoFi is rooted in technological advancements and the evolution of market demand:

1. Advances in AI technology have made large-scale data analysis possible.
2. The continuous demand for new narratives and investment opportunities in the crypto market
3. "Attention precedes price" has become a market trend, particularly prominent in the Meme sector.

The significance of InfoFi for ordinary users

1. Reduce information asymmetry to provide users with fairer opportunities.
2. As an auxiliary tool for investment decision-making, helping to discover market Alpha.
3. Allow small funds to participate and gain potential high returns

Key Projects and Participation Methods in the InfoFi Track

Kaito

Positioning: InfoFi concept proposer and track pioneer

Participation method: Register for Kaito Yaps, connect social accounts, and bind your wallet. Publish original, in-depth content and interact with high-reputation accounts to accumulate points.

Galxe Starboard

Positioning: A community growth platform launched by a well-known task distribution platform.

Participation method: Publish high-quality content related to the collaboration project on social media platforms to accumulate Aura points. At the same time, participate in tasks on the Galxe platform to accumulate loyalty points.

Cookie.fun

Positioning: AI-driven instant data dashboard focusing on analyzing crypto projects and opinion leaders.

Participation method: Publish original content related to the specified project on social media platforms to earn "snaps" points. When posting, you must mention the official account, use relevant tags, and maintain interaction.

Ethos Network

Positioning: On-chain reputation assessment tool, known as the Web3 version of "Dazhong Dianping"

Participation Method:

1. Improve reputation score: Evaluate others, vote or reply to evaluations, use cryptocurrency to guarantee for others.
2. Participate in Ethos Markets: Predict changes in the reputation of others or projects.

bam.fun

Positioning: Decentralized Creator Monetization Platform

Participation method: Register and link social accounts and wallets. Certified users can directly participate in brand tasks; regular users mainly earn commissions through invitations.

Noise

Positioning: "Attention Share" Trading Protocol

Participation method: Trade the mindshare of various crypto projects on the platform, speculating on the trending attention levels of the projects.

Wallchain

Positioning: Web3 AttentionFi Ecosystem

Participation method: Bind social media accounts, publish high-quality content related to cryptocurrency, and add specific tags or mention the official account.

MirraAI

Positioning: High-quality Web3 content filtering platform

Participation method:

1. Create content: Publish high-quality content that is discovered and mentioned by other users along with the official account.
2. Investigation Content: Actively discover high-quality content from others and submit it by mentioning the official account.

GiveRep

Positioning: SocialFi protocol based on the Sui blockchain

Participation method:

1. Comment Interaction: Mention the official account in the comments
2. Publish original content: Release high-quality content and tag the official account.
3. Participate in the loyalty program: Publish content related to the specified project.

XHunt

Positioning: An AI-driven InfoFi platform focused on discovering valuable opinion leaders and projects.

Participation method: Commenting on projects and opinion leaders to earn points and token rewards.

QuoteChain

Positioning: Rewarding quality creators through "content mining"

Participation method: Reply creatively under the official post to strive to become a popular reply and earn token rewards.

DexCheck REP

Positioning: Content Creation Incentive Platform

Participation method: Publish original content related to the promotional project, clearly mentioning the project token name.

Retail Investors' Strategy for Participating in InfoFi

1. Content Creation Type: Users who are skilled in creation can publish content on multiple platforms to earn income.
2. Direct trading type: Participate in information asset trading on platforms like Noise, Ethos, etc.
3. Decision Support Type: Use InfoFi platform data as a reference for investment decisions.
4. Project Investment Type: Research the InfoFi track and select potential projects for investment.
5. Interactive participation type: Pay attention to the dynamics of new projects, actively participate in testing and community activities.

Risk Warning

1. Be wary of information overload and avoid falling into a new "information cocoon".
2. Focus on genuine interactions and community quality, distinguish between false popularity.
3. Maintain independent thinking and do not blindly follow the information provided by InfoFi tools.
4. Carefully read the project white paper and documents to understand the core mechanisms.

Future Development of InfoFi

InfoFi may potentially create synergies with other fields in the future:

1. InfoFi + DeFi: On-chain reputation may affect lending conditions, and InfoFi data can serve as a quantitative trading signal.
2. InfoFi + SocialFi: Helping to more accurately price creators' Social Tokens
3. InfoFi + AI: AI Agents may become participants in the InfoFi market.

For ordinary users, understanding the essence of InfoFi, learning to use tools, and avoiding risks are essential to becoming a savvy "information prospector" and discovering their own Alpha opportunities.